It is that time of year that small business makes the most profit. How exactly can you capitalize on the Holidays? Simple! Create a fun and and profitable strategic plan.
1. MAKE PLANNING FUN!
Let your potential customers know how fun and creative you are. Create a marketing strategy that is fun and excited for you and the customer. Call in a few friends to ask them questions on what they like about your product. Get some feeback and testimonies.
2. ORGANIZE YOUR CALENDAR
Time to get organized! You should construct a plan that is day by day and hour by hour. Your cliental should be clearly informed of what your specials are and what days they need to take advantage of the sales or promotions.
3. OFFER SALES OR PROMOTIONAL COUPONS
SALES, SALES & SALES!!! Everyone loves a sale. The easiest way to make the most of the holidays is with a sale. Make it simple and easy for the customer to capitalize on the savings. . Just make sure that you know which products you're going to discount and how much they will be, and prepare your marketing material in advance.
4. STAY ACTIVE ON SOCIAL MEDIA
Social media is a small business owners best form of marketing if used correctly. So use it right! The holiday season is not the time to take a social media vacation. You'll need to be active on all your usual platforms, preparing your audience for the next holiday.
5. CREATE VIDEOS:
This is the time you get personal with your clients or potential customer. Capture your business with a video that showcases you, your products and services. Use social media as your marketing power. Videos are the best way to show a potential buyer all the great things you have to offer. Encourage your facebook followers or friends to SHARE your video. Make sure to use professional quality pictures.